Founded in 1977 the company prides itself on their innovative designs. With their headquarters in Elche, Spain, Kelme is a sportswear brand with an extensive history of working alongside some of the biggest names in a range of sporting disciplines. Most famously Kelme supplied Real Madrid in the late 1990s including for their 1997/98 Champions League winning season. More recently Kelme have supplied kits to teams such as Alaves and Espanyol. Furthermore in 2020 the company expanded into the UK market by partnering with Watford F.C.